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Mental health among Deloitte's top 5 sports trends to watch in 2022

In 2022, according to Deloitte the sports industry will continue to see an influx of money from new sources, shifting power dynamics in college sports, more widespread use of emerging technologies, and a greater focus on broader societal issues.


Here are Deloitte's Top 5 Trends

  1. We will see the blending of the real and digital worlds accelerate, with growing markets for data capture and analytics, esports, non-fungible tokens (NFTs), and immersive technologies.

  2. College athletics will see some of its biggest changes ever, with student-athletes exercising more self-determination.

  3. Blockchain-enabled innovations have a chance to open entirely new markets and options for fans beyond simple collectibles.

  4. Sports betting has entered the mainstream, and companies will continue their relentless pursuit of new customers.

  5. The role and duty of sports in society will continue to receive increased attention, with a focus on sustainability and mental health.



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